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The average age of a person who watches an NFL game is 50 years old with only 9% of viewers under the age of 18.
My customer base loves their food, television, and drinking. They do not care how they look or what people think of them and they exhibit passion for the game.
The fans that I am targeting mostly drive pick up trucks or other large, intimidating vehicles in darker colors
Their favorite channels on TV are ESPN at #1 and major news networks at #2.
Football fans in my target market do have a right leaning political bias due to their ability to stay focused, realistic and logical when watching a game. If their team is losing by 3 touchdowns in the 4th quarter, they know that they are going to lose the game and won't be filled with false hope that something magical is going to happen and change everything.
Their has been a noteworthy decline in the NFL's overall fanbase due to some questionable decisions with handling players actions towards the national anthem.Some fans now view the league as Un-American for allowing players to embarrass the soldiers who fight to ensure we remain safe on a daily basis.
The fans in my target market are older than 50 and feel as if they are even older due to the way they mistreat their bodies with excessive eating and drinking.

The thing that I have in common with my customer avatar is that we both have a passion for the game of football and would not trade anything for a chance to see my team play. We have this in common because I created the idea...However, when I am at a game I am solely focused on making sure I am cheering for my team and food does not even cross my mind, unlike my customer avatar. 

Elevator Pitch No. 2

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The most important feedback I received on my first elevator pitch was regarding my tone of voice. Multiple people were impressed with the idea and how it was presented, but noted that that I sounded monotone when delivering the pitch. This time I tried to emphasize my points and spoke louder to sound more confident.

Whats your Secret Sauce?

• Very analytical with deciphering patterns and numbers
• Business oriented and always looking for opportunities to exploit
• Extremely focused and dedicated when it comes to completing tasks or trying to achieve goals
• Motivated by competition
• Strong ability to pick up on or learn new skills

Interview 1 Eric

Eric believes that I am very loyal, caring, and understanding. He referenced the one time we were playing in an IM basketball game and he twisted his ankle. I immediately ran over and ended up taking him to the hospital to get crutches.

Interview 2 Franco

Franco claims that what sets me apart is that I am good at problem solving by picking apart a situation and finding the best way to go about solving the issue. Franco mentioned that when an issue arises and he needs advice, I am the first person that pops into his head. 

Interview 3

Manny Praised my self-discipline and ambition as he claims that my ability to lock myself in a room and solely focus on completing one specific yet onerous task is "admirable."

Interview 4

The first thing that Aiden mentioned was that my personality combined with my confidence creates a likable aura that people want to be around. This was probably the nicest thing any of the interviewees said (in my opinion)

Interview 5

Dylan said that I make a great team player and know how to bring the best qualities out of my peers. Also, praised my leadership skills as he claims that our friend group relies on me to give "direction."

While I mostly focused on qualities that mainly affect me, such as my analytical skills or ability to learn new things, my friends that I interviewed focused on mentioning qualities that impacted them in some way. Bottom line is, I realized that I am the most selfless person in my friend group and my view of what makes me different is slightly different to what my peers view as my unique selling points.

https://soundcloud.com/james-fryer-871216418/Erics-clip

https://soundcloud.com/james-fryer-871216418/Francos-clip

https://soundcloud.com/james-fryer-871216418/Mannys-clip

https://soundcloud.com/james-fryer-871216418/Aidens-clip

https://soundcloud.com/james-fryer-871216418/Dylans-clip

(Had trouble with links)

Figuring Out Buyer Behavior Part 2

Interview 1- Aiden

Aiden is a student here at UF in the business school that loves to attend sports events. If he was presented with several opportunities to purchase food from his seat and have it delivered to him, then he claims we would focus on reading reviews of the possible couriers for the B2C transaction. Once he has read reviews, the next thing he would prioritize when making the purchase decision is evaluating price points from the highest rated places. Aiden is not someone who always picks the most expensive option, yet he really emphasized how important it is to him to discover value when in making a purchase decision.  After the food has been delivered and consumed, the two things that Aiden valued most after the purchase was the taste and the timelines of the food delivery based on the reviews he read before purchasing.


Interview 2

Kara is a pre-med student here at UF who only goes to about 1-2 sporting events a year. When in the alternative evaluation process, Kara admitted to usually favor the the brand names that he recognizes the most or feels the strongest "connection to" when in the alternative evaluation process;Thus he can be impulsive and not do the proper research to make an informed decision which results in a limited consideration set. When I asked Kara what she would look for when making a decision on purchasing food at a sporting event, she claimed that besides the brand name, she also compares prices to reflect on the quality of the good as she believes that price and quality have a strong, direct relationship. However, Kara has the perception that the cheapest option is far inferior to the most expensive option and because of a significant price difference. Kara's approach will often result in missing out on value and constantly overpaying for meaningless goods by always choosing the most expensive option and assuming the value is justified. After a purchase decision, Kara cares most about how satisfied she was from consuming the good.

Interview 3

Franco is an innovation academy student that is one of my roommates on campus at UF. Franco is an avid UF football fan and has season tickets to attend all the home games. He loved the idea of a potential food delivery service during games instead of having the hassle of missing the game waiting in line. Franco is a big believer in utilizing the internet for reviews and feedback;Thus, when he is in the alternative evaluation stage, he looks for the companies with the highest level of customer satisfaction and customer retention rate when that information is available. Franco likes to compromise and says he would likely pick the most reasonably price service with the best customer reviews. His post purchase behavior would include analyzing the freshness and taste of the food as well as thinking about how much easier this concept is than waiting in line.

In Summation, all people interviewed have different sports viewing habits, but all seem to prioritize consumer reviews and price points when making a purchase decision.

Halfway reflection

1. The course schedule for this class has enabled me to develop more rigid discipline for myself. The way the course is structured, with several weekly assignments all due at the same time, I realized it was essential to space them out and plan when I was going to do everything in order to make sure I did not miss any more assignments. In the first few weeks, I missed a few assignments because I failed to realize the obscure time that assignments are due in this course, 11:59 A.M. After this early mistake I became determined to get a firm grip on my assignments and started utilizing the google calendar, which helped tremendously with planning.

2. I was very frustrated a few weeks ago when I realized that I forgot to declare that I did peer reviews on canvas even though I did all of them on blogger. This was my second mistake in this class and I was close to figuring out if I could drop it. However, after calculating the potential points I could earn with the extra credit opportunities through cupcakes and surveys I decided to stick with the course. I also realized the bigger picture, and in order to reach my goals I needed to persevere.

3. I would recommend to use a calendar strictly for this class so you don't get lost or fall behind. I would also encourage future students to really think outside the box and be as creative as possible in order to foster a tenacious mindset.

Reading Reflection 13A Phil Knight

The Biography that I choose was Shoe Dogs, which delineates how one man from Oregon builds a shoe empire that still reigns supreme today.

The thing that surprised me the most was how Phil knight started his company. Instead of manufacturing his own shoes, he flew out to Japan and gained distribution rights to sell the Japanese shoes in the United States.

I admire that as an track athlete, Phil Knight was able to create footwear solutions worldwide from a problem that directly affected knight. I also admire his risk taking ability by flying out to japan and start distributing a foreign brand in the U.S.

Even though Knight is known for giving credit to his colleagues for coming up with some of the major foundations of Nike, such as the waffle sole and swoosh logo, I think that Knight should have created the essential brand symbols himself as he did start the company. He was also know for being "insecure" about his decision making.

The first major problem that Knight ran into at Nike was when the business was well underway and the products were now being produced by a Japanese company. However, due to customs violations that Nike's competitors's discovered, Nike was forced to pay a 25 million dollar fine. The company was able to overcome this as high demand for their products persisted.

The thing that confused me most was that Phil Knight was not known for being a great leader in the earlier years of his company. Knight admits that "he rarely gave positive feedback or expressed gratitude to team members." I don't get how a company with a reserved leader kept growing at the rates it did on a yearly basis.

Why did you step down in 2006 when the company was at growing at exponential rates and had sales revenue of 16 billion?
Who was the most influential person that contributed to your success and why?

I think Phil knight believes in hard work, dedication, and passion. When it comes to facing adversity, Phil believes, "When you follow your calling, you can suffer through fatigue and disappointments, and the highs will be incomparable to anything else in life."