Forming an opportunity belief

I believe that a large opportunity exists for the huge crowds that American Football attracts. In Major league baseball stadiums, there are roaming vendors constantly offering and selling a plethora of snacks and goodies that fans can purchase from the convenience of their seat. In the NFL, roaming vendors exist to a much lesser extent.  Trying to target the continuing trend of America prioritizing and valuing convenience. The target audience is people who think to themselves at football games, "oh, I am hungry but just can not bear to wait in line for 20-30 min at halftime for hot dog or mini pizza" To solve this issue, in addition to vendors continuing to operate normally with people queuing up for food during a timeout or halftime break, these vendors should offer an uber eats esque type option where fans can go on a stadium app and have food from the vendor delivered to their seat for a small $2 fee. Another feature of the app would be having the option to order your food in advance for a certain time to avoid the lines. If a football game starts at 4 and ends at 730, then you would have the option to place an order for delivery to you seat before the game and choose for it to be delivered at Halftime or a specific time like 530, when you expect the food lines to be long. This need has always existed but has become more of an ubiquitous issue as of late as people have never been more obese;Ergo, people are lazy and want convenience.  I am between 80-90% sure that this opportunity exists and is there for the taking.

All 3 people interviewed were random

When attending a football game, do you feel that all your dietary needs are covered?

Response 1
"Actually, No I have had arthritis in my knee for 6 years and if I want food during the game, it can be very onerous and painful to get up and wait in line."
Response 2
"The long lines can also end up with me missing half a quarter. So if my dietary needs are covered then it also means my football needs are not because I can't watch and game and wait in line at the same time."
Response 3
"It depends on where my seat is located. What if the food place I am craving is on the other side of the stadium? Thats not convenience."

Do you see a potential market for food delivery during sporting events due to the current culture of the US, and the rising average age of NFL viewers?

Response 1
"When you put it like that, Yes, it seems there might be potential but it would be challenge to prove to the vendors that this service would add to their profitability."

Response 2
"The NFL should really look into this as their viewer ratings are already down, so they should be doing everything possible to try and bring people out to the games and food delivery would almost definitely appeal to the older crowds."

Response 3
"It might be difficult to implement as people often change seats during the game and it could be hard to deliver food in a crowded stadium. However, if implemented effectively, I see potential in the near future if you can get Roger Goodell on board."

How do you currently respond to the need for food while attending a football game and would food delivered to you seat change your current habits?

Response 1
"As I said earlier, dealing with arthritis has made it difficult to get up constantly during games so it just ended up becoming my wife's responsibility to get food. But god for bid if she was to get arthritis too,  food delivery would allow us to keep coming to games."

Response 2
"I try my best to time it out to avoid the lines at halftime so I usually get up from my seat with around 2 minutes left in the first half. It sucks having to spend over $100 on a football ticket then being stuck in line for some of the most crucial plays in the game. I would definitely prefer food delivered to my seat so I can watch the whole game and fulfill my constant hunger"

Response 3
"I usually just settle for food that is located in my immediate section. I don't want to miss valuable game time walking around the stadium and waiting in line for food. Thats not what I pay to come here for. So, the answer is yes, i would take advantage of a food delivery service as long as the delivery fees aren't excessive and the service is timely."

Overall, the feedback on the opportunity was mainly positive with a few basic reservations that come along with most new ideas. However, one person that I interviewed really made me think how difficult it could be for employees of the vendors to locate customers in a sea of crowded seats. I learned that this opportunity would be especially beneficial to older fans who do not have the ability to stand in line for extended periods of time. This idea can benefit anyone who attends these games regardless of age, sex, or background which is key to profit maximization.

I think my original opportunity is still alive and possible. There are boundaries and agreements that would need to be reached by the NFL and all stadiums which could take awhile to establish. I think the valuable feedback that I gathered through the interviews exposed me to a few potential issues but also reenforced that this is a real possibility that could be extremely beneficial to not only customers, but also the NFL.

It is imperative to cater to the needs of the consumer; Thus, entrepreneurs should be very adaptable when it comes to adjusting aspects of their businesses if it is going to make the consumer more satisfied. I don't see a limit on how adaptive an entrepreneur should be. He/she should constantly be looking for change and innovation to stay ahead of the curve.