Friday, September 20, 2019

Solving the problem

The main problem that I identified in previous exercises was the unmet need for delivery food within a stadium during football games and potentially other sporting events. I believe that a large opportunity exists for the huge crowds that American Football attracts. In Major league baseball stadiums, there are roaming vendors constantly offering and selling a plethora of snacks and goodies that fans can purchase from the convenience of their seat. In the NFL, roaming vendors exist to a much lesser extent.  I am trying to target the continuing trend of America prioritizing and valuing convenience. The target audience is people who think to themselves at football games, "oh, I am hungry but just can not bear to wait in line for 20-30 min at halftime for hot dog or mini pizza" To solve this issue, in addition to vendors continuing to operate normally with people queuing up for food during a timeout or halftime break, these vendors should offer an uber eats esque type option where fans can go on a stadium app and have food from the vendor delivered to their seat for a small $2 fee. Another feature of the app would be having the option to order your food in advance for a certain time to avoid the lines. If a football game starts at 4 and ends at 730, then you would have the option to place an order for delivery to your seat before the game and choose for it to be delivered at Halftime or a specific time like 530, when you expect the food lines to be long. This need has always existed but has become more of an ubiquitous issue as of late as people have never been more obese; Ergo, people are lazy and want convenience.

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