Football stadiums in the United States are unable to provide adequate food and drink services to all fans–only those who can and want to wait in long lines– because people are old, lazy, overweight, or a combination of the three.
Who-Football stadiums/vendors
What- Unable to provide adequate food and drinks for everyone who wants them
Why-Lines to get food can get extremely long, especially during breaks or halftime. Also, the average age of the prototypical football fan continues to rise; thus, a good portion of fans are old, lazy, and/or overweight.
Testing the Who– All 30 football stadiums around the country share this unmet need for food delivery to individual seats. This need could extent to other sports such as soccer, where the only stoppage in the game is halftime so the lines would be extremely long because nobody wants to miss watching precious game time.
Testing the What– The only boundaries for this need is when it comes to delivering alcoholic beverages. All customers who use the stadium app that are ordering an alcoholic beverage will have to scan their ID on the app. All types of food can be delivered but some of the respondents had qualms about the freshness of the food as it can take time to get the food from point A to point B. Thus, i would implement different food packaging to best preserve whatever the food is. This service would be applicable to anyone that prefers convenience and there are no boundaries to how much food can be delivered either. Food can even be brought to your seat for your whole family from multiple vendors. The "runners" as i would call them would be employed by the stadium, not individual vendors and be assigned to a section, so it doesn't get confusing.
Testing the Why- Stadiums are currently unable to provide delivery food but not everyone has the same reason "why" this is still an unmet need. Responses had to do with having issues implementing the service and getting it approved by the NFL. Others just flat out blamed the fans for their laziness in not wanting to get out of their seat and wait in line. Also, one respondent that has this unmet need claims he doesn't want to miss any game time as he usually pays over 100$ for a ticket.
Overall, the problem exists bc people are hungry but don't want to miss the game or are too fat and lazy to wait and changes can easily be made to accommodate America's continual request for convenience.
I remember reading about this from one of your earlier posts and still think this is an amazing idea! I could see how well this would work at all sporting events in America. Many people at the event would rather enjoy the game and the atmosphere rather than waiting in a long line for food and drinks. I like how you pointed out that Americans are reliant on convenience because that couldn't be more true.
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