Friday, November 8, 2019

Book:Innovation and Entrepreneurship by Peter Drucker

1. Entrepreneurship and innovation are responsible for driving economic growth. Drucker believed that despite high tech innovations, entrepreneurship at its core, is best at driving economic growth in low to no tech sectors. Drucker does not consider entrepreneurship a personality trait and defines the term as someone who systematically searches for change, responds to it, and exploits it as an opportunity. The author emphasized to not overcomplicate the processes of entrepreneurship and innovation as they are carried out more effectively when you start small and have simple, yet focused goals.

2. The book's core message resonated with this course as it encourages aspiring entrepreneurs to build on their strengths in order to innovate. In this course we had to identify our strengths and weaknesses for several assignments. Also, the idea that systematic innovation begins with analysis of opportunities relates to this course as we had to go through several levels of identifying potential constraints to our business opportunities.

3. If I had to design an exercise/assignment for this book, it would involve students creating a low-cost product concept with carefully crafted objectives and goals. Then, students would be graded on how well they stick to their objectives throughout the product process by comparing them with how well the product performed.

4. The most surprising thing about this book was Drucker's emphasis on how important it is to find a specialized product or service niche and the vast amount of steps that it entails to verify that a product or service is ready and competitive enough for market entry.

1 comment:

  1. Hi James!
    Your exercise for the class sounds interesting. Would it be an actual product or just pretend? I do agree that there is a lot of steps to verify that a product or service is ready/competitive enough for market entry. From what I've learned in my other classes, there's various steps to EVERYTHING. The product life style, the type of price you set, the type of market, the type of competition.. a lot to think about for sure.

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