1. Very analytical with deciphering patterns and numbers, Business oriented and always looking for opportunities to exploit. Extremely focused and dedicated when it comes to completing tasks or trying to achieve goals and motivated by competition. Strong ability to pick up on or learn new skills. I plan to own and operate my own business. If I started the sporting event food delivery service, I would have a lot of responsibility in making sure all aspects of the business are running smoothing all around the country. I would probably hire stadiums managers to manage the day to day operations of the business-such as training employees. I would focus on dealing with suppliers and the NFL, both macro business ideas.
2. In addition to vendors continuing to operate normally with people queuing up for food during a timeout or halftime break, these vendors should offer an uber eats esque type option where fans can go on a stadium app and have food from the vendor delivered to their seat for a small $2 fee. Another feature of the app would be having the option to order your food in advance for a certain time to avoid the lines. If a football game starts at 4 and ends at 730, then you would have the option to place an order for delivery to your seat before the game and choose for it to be delivered at Halftime or a specific time like 530, when you expect the food lines to be long. This need has always existed but has become more of an ubiquitous issue as of late as people have never been more obese; Ergo, people are lazy and want convenience.
3. My customer base loves their food, television, and drinking. They do not care how they look or what people think of them and they exhibit passion for the game. The fans in my target market are older than 50 and feel as if they are even older due to the way they mistreat their bodies with excessive eating and drinking.
4. I am trying to target the continuing trend of America prioritizing and valuing convenience. The target audience is people who think to themselves at football games, "oh, I am hungry but just can not bear to wait in line for 20-30 min at halftime for hot dog or mini pizza." People care because my service creatives time value and they don't have to miss some of the game to eat. As most fans are over 50, some people may not be physically able to able to keep getting up from their seat.
5. My value proposition focuses on creating a unique service that will satiate my target audiences needs in the most efficient and effective ways possible to provide a tasty and hasty service. I would have a contract with the NFL that gave my company exclusive rights to provide this service in NFL stadiums during games. I would also have access to all existing employees that are under employment with the stadiums so I would not have to focus on re-hiring, just training.
6. I did not receive any feedback on my last idea napkin assignment because I unfortunately forgot to submit it so i hope this one is good!
Hi James,
ReplyDeleteYou did a great job! You sound very confident and seem to have put a lot of thought into this. Targeting convenience in America is the way to go and your idea fits perfect with American culture. As time goes on, people are just going to be looking for more ways to not have to do something themselves - and we all know that most people at sporting events are too busy drinking and watching the game to even think about standing in a line for food so your idea could even potentially increase sales on food and drinks just by having that convenience.
Hey James,
ReplyDeleteThis is well planned out and its great that you have a very strong opinion of yourself. This is business should work well in most arena based events like the NBA or the MLB. Another great thing is that it shouldn't be too hard for you to market this app because you can put an ad on the jumbotron. This will change how people view eating at stadium events.