Friday, November 8, 2019
Elevator Pitch 3
Book:Innovation and Entrepreneurship by Peter Drucker
1. Entrepreneurship and innovation are responsible for driving economic growth. Drucker believed that despite high tech innovations, entrepreneurship at its core, is best at driving economic growth in low to no tech sectors. Drucker does not consider entrepreneurship a personality trait and defines the term as someone who systematically searches for change, responds to it, and exploits it as an opportunity. The author emphasized to not overcomplicate the processes of entrepreneurship and innovation as they are carried out more effectively when you start small and have simple, yet focused goals.
2. The book's core message resonated with this course as it encourages aspiring entrepreneurs to build on their strengths in order to innovate. In this course we had to identify our strengths and weaknesses for several assignments. Also, the idea that systematic innovation begins with analysis of opportunities relates to this course as we had to go through several levels of identifying potential constraints to our business opportunities.
3. If I had to design an exercise/assignment for this book, it would involve students creating a low-cost product concept with carefully crafted objectives and goals. Then, students would be graded on how well they stick to their objectives throughout the product process by comparing them with how well the product performed.
4. The most surprising thing about this book was Drucker's emphasis on how important it is to find a specialized product or service niche and the vast amount of steps that it entails to verify that a product or service is ready and competitive enough for market entry.
1. Entrepreneurship and innovation are responsible for driving economic growth. Drucker believed that despite high tech innovations, entrepreneurship at its core, is best at driving economic growth in low to no tech sectors. Drucker does not consider entrepreneurship a personality trait and defines the term as someone who systematically searches for change, responds to it, and exploits it as an opportunity. The author emphasized to not overcomplicate the processes of entrepreneurship and innovation as they are carried out more effectively when you start small and have simple, yet focused goals.
2. The book's core message resonated with this course as it encourages aspiring entrepreneurs to build on their strengths in order to innovate. In this course we had to identify our strengths and weaknesses for several assignments. Also, the idea that systematic innovation begins with analysis of opportunities relates to this course as we had to go through several levels of identifying potential constraints to our business opportunities.
3. If I had to design an exercise/assignment for this book, it would involve students creating a low-cost product concept with carefully crafted objectives and goals. Then, students would be graded on how well they stick to their objectives throughout the product process by comparing them with how well the product performed.
4. The most surprising thing about this book was Drucker's emphasis on how important it is to find a specialized product or service niche and the vast amount of steps that it entails to verify that a product or service is ready and competitive enough for market entry.
Friday, November 1, 2019
20A- Growing your Social Capital
1. This person is a Restaurant Manager at Felipe's here in Gainesville. This restaurant is right down the street from where I live and I go once or twice every week;Thus, the manager is familiar with me and was willing to give me some helpful advice.
2. Jorge Mendonza, the restaurant manager, would be considered a domain expert as has been dealing with running a food business for over 10 years.
3. During my usual, weekly stop at the restaurant I informed Jorge of the situation and he agreed to sit down with me for 10 minutes to hear me out.
4.He knows how to negotiate with suppliers, keep employee motivation at a high, and even gave me some short cuts and tips to getting started. He also gave me his business card so we can stay in touch electronically. He also gave me the name of someone who used to work at his restaurant but now works at the football stadium.
5. Since he is in the same basic industry I am attempting to get into, he might be able to help show me the ropes and point me in the right direction when starting my business.
1. This person is the former employee of the guy I talked about above. He works in the campus store at Ben Hill Griffin Stadium. Brayden has worked in retail and/or the food industry for 5 years and has a broad knowledge of market I am trying to exploit as he works in a football stadium.
2. Brayden is a market expert as he works for a food stand during football games so he has first hand experience dealing with my target market.
3. I found and contacted the person thanks to my first contact and Brayden's former employer at Felipe's.
4. Brayden gave me all the information I requested about my target market and he was able to identify and explain to me trends of when are the most popular times that customers line up for food.
5. Brayden serves as a point of contact in the industry and can introduce me to his boss, a stadium manager, which can give me more detailed information regarding how to potentially set up and distribute my food delivery service idea.
A supplier to my industry would be someone who provided the goods (food) at low costs. Unfortunately I could not find someone to fit this criteria. However, finding a supplier that is reliable and cost efficient is imperative for the success of my business. I asked Jorge from Felipe's and tried a few other online sources but was unable to find a supplier to have a conversation with regarding my business idea.
This experience of creating connections and establishing relationships with people that could potentially aid in my success in the future was very helpful and gave me some valuable experience. This assignment also pushed me to go outside my comfort zone and made me understand the importance of having social capital when starting a business.
2. Jorge Mendonza, the restaurant manager, would be considered a domain expert as has been dealing with running a food business for over 10 years.
3. During my usual, weekly stop at the restaurant I informed Jorge of the situation and he agreed to sit down with me for 10 minutes to hear me out.
4.He knows how to negotiate with suppliers, keep employee motivation at a high, and even gave me some short cuts and tips to getting started. He also gave me his business card so we can stay in touch electronically. He also gave me the name of someone who used to work at his restaurant but now works at the football stadium.
5. Since he is in the same basic industry I am attempting to get into, he might be able to help show me the ropes and point me in the right direction when starting my business.
1. This person is the former employee of the guy I talked about above. He works in the campus store at Ben Hill Griffin Stadium. Brayden has worked in retail and/or the food industry for 5 years and has a broad knowledge of market I am trying to exploit as he works in a football stadium.
2. Brayden is a market expert as he works for a food stand during football games so he has first hand experience dealing with my target market.
3. I found and contacted the person thanks to my first contact and Brayden's former employer at Felipe's.
4. Brayden gave me all the information I requested about my target market and he was able to identify and explain to me trends of when are the most popular times that customers line up for food.
5. Brayden serves as a point of contact in the industry and can introduce me to his boss, a stadium manager, which can give me more detailed information regarding how to potentially set up and distribute my food delivery service idea.
A supplier to my industry would be someone who provided the goods (food) at low costs. Unfortunately I could not find someone to fit this criteria. However, finding a supplier that is reliable and cost efficient is imperative for the success of my business. I asked Jorge from Felipe's and tried a few other online sources but was unable to find a supplier to have a conversation with regarding my business idea.
This experience of creating connections and establishing relationships with people that could potentially aid in my success in the future was very helpful and gave me some valuable experience. This assignment also pushed me to go outside my comfort zone and made me understand the importance of having social capital when starting a business.
Idea Napkin 2
1. Very analytical with deciphering patterns and numbers, Business oriented and always looking for opportunities to exploit. Extremely focused and dedicated when it comes to completing tasks or trying to achieve goals and motivated by competition. Strong ability to pick up on or learn new skills. I plan to own and operate my own business. If I started the sporting event food delivery service, I would have a lot of responsibility in making sure all aspects of the business are running smoothing all around the country. I would probably hire stadiums managers to manage the day to day operations of the business-such as training employees. I would focus on dealing with suppliers and the NFL, both macro business ideas.
2. In addition to vendors continuing to operate normally with people queuing up for food during a timeout or halftime break, these vendors should offer an uber eats esque type option where fans can go on a stadium app and have food from the vendor delivered to their seat for a small $2 fee. Another feature of the app would be having the option to order your food in advance for a certain time to avoid the lines. If a football game starts at 4 and ends at 730, then you would have the option to place an order for delivery to your seat before the game and choose for it to be delivered at Halftime or a specific time like 530, when you expect the food lines to be long. This need has always existed but has become more of an ubiquitous issue as of late as people have never been more obese; Ergo, people are lazy and want convenience.
3. My customer base loves their food, television, and drinking. They do not care how they look or what people think of them and they exhibit passion for the game. The fans in my target market are older than 50 and feel as if they are even older due to the way they mistreat their bodies with excessive eating and drinking.
4. I am trying to target the continuing trend of America prioritizing and valuing convenience. The target audience is people who think to themselves at football games, "oh, I am hungry but just can not bear to wait in line for 20-30 min at halftime for hot dog or mini pizza." People care because my service creatives time value and they don't have to miss some of the game to eat. As most fans are over 50, some people may not be physically able to able to keep getting up from their seat.
5. My value proposition focuses on creating a unique service that will satiate my target audiences needs in the most efficient and effective ways possible to provide a tasty and hasty service. I would have a contract with the NFL that gave my company exclusive rights to provide this service in NFL stadiums during games. I would also have access to all existing employees that are under employment with the stadiums so I would not have to focus on re-hiring, just training.
6. I did not receive any feedback on my last idea napkin assignment because I unfortunately forgot to submit it so i hope this one is good!
2. In addition to vendors continuing to operate normally with people queuing up for food during a timeout or halftime break, these vendors should offer an uber eats esque type option where fans can go on a stadium app and have food from the vendor delivered to their seat for a small $2 fee. Another feature of the app would be having the option to order your food in advance for a certain time to avoid the lines. If a football game starts at 4 and ends at 730, then you would have the option to place an order for delivery to your seat before the game and choose for it to be delivered at Halftime or a specific time like 530, when you expect the food lines to be long. This need has always existed but has become more of an ubiquitous issue as of late as people have never been more obese; Ergo, people are lazy and want convenience.
3. My customer base loves their food, television, and drinking. They do not care how they look or what people think of them and they exhibit passion for the game. The fans in my target market are older than 50 and feel as if they are even older due to the way they mistreat their bodies with excessive eating and drinking.
4. I am trying to target the continuing trend of America prioritizing and valuing convenience. The target audience is people who think to themselves at football games, "oh, I am hungry but just can not bear to wait in line for 20-30 min at halftime for hot dog or mini pizza." People care because my service creatives time value and they don't have to miss some of the game to eat. As most fans are over 50, some people may not be physically able to able to keep getting up from their seat.
5. My value proposition focuses on creating a unique service that will satiate my target audiences needs in the most efficient and effective ways possible to provide a tasty and hasty service. I would have a contract with the NFL that gave my company exclusive rights to provide this service in NFL stadiums during games. I would also have access to all existing employees that are under employment with the stadiums so I would not have to focus on re-hiring, just training.
6. I did not receive any feedback on my last idea napkin assignment because I unfortunately forgot to submit it so i hope this one is good!
Friday, October 25, 2019
Create a Customer Avatar
The average age of a person who watches an NFL game is 50 years old with only 9% of viewers under the age of 18.
My customer base loves their food, television, and drinking. They do not care how they look or what people think of them and they exhibit passion for the game.
The fans that I am targeting mostly drive pick up trucks or other large, intimidating vehicles in darker colors
Their favorite channels on TV are ESPN at #1 and major news networks at #2.
Football fans in my target market do have a right leaning political bias due to their ability to stay focused, realistic and logical when watching a game. If their team is losing by 3 touchdowns in the 4th quarter, they know that they are going to lose the game and won't be filled with false hope that something magical is going to happen and change everything.
Their has been a noteworthy decline in the NFL's overall fanbase due to some questionable decisions with handling players actions towards the national anthem.Some fans now view the league as Un-American for allowing players to embarrass the soldiers who fight to ensure we remain safe on a daily basis.
The fans in my target market are older than 50 and feel as if they are even older due to the way they mistreat their bodies with excessive eating and drinking.
The thing that I have in common with my customer avatar is that we both have a passion for the game of football and would not trade anything for a chance to see my team play. We have this in common because I created the idea...However, when I am at a game I am solely focused on making sure I am cheering for my team and food does not even cross my mind, unlike my customer avatar.
Elevator Pitch No. 2
The most important feedback I received on my first elevator pitch was regarding my tone of voice. Multiple people were impressed with the idea and how it was presented, but noted that that I sounded monotone when delivering the pitch. This time I tried to emphasize my points and spoke louder to sound more confident.
Friday, October 18, 2019
Whats your Secret Sauce?
- Very analytical with deciphering patterns and numbers
- Business oriented and always looking for opportunities to exploit
- Extremely focused and dedicated when it comes to completing tasks or trying to achieve goals
- Motivated by competition
- Strong ability to pick up on or learn new skills
Interview 1 Eric
Eric believes that I am very loyal, caring, and understanding. He referenced the one time we were playing in an IM basketball game and he twisted his ankle. I immediately ran over and ended up taking him to the hospital to get crutches.
Interview 2 Franco
Franco claims that what sets me apart is that I am good at problem solving by picking apart a situation and finding the best way to go about solving the issue. Franco mentioned that when an issue arises and he needs advice, I am the first person that pops into his head.
Interview 3
Manny Praised my self-discipline and ambition as he claims that my ability to lock myself in a room and solely focus on completing one specific yet onerous task is "admirable."
Interview 4
The first thing that Aiden mentioned was that my personality combined with my confidence creates a likable aura that people want to be around. This was probably the nicest thing any of the interviewees said (in my opinion)
Interview 5
Dylan said that I make a great team player and know how to bring the best qualities out of my peers. Also, praised my leadership skills as he claims that our friend group relies on me to give "direction."
While I mostly focused on qualities that mainly affect me, such as my analytical skills or ability to learn new things, my friends that I interviewed focused on mentioning qualities that impacted them in some way. Bottom line is, I realized that I am the most selfless person in my friend group and my view of what makes me different is slightly different to what my peers view as my unique selling points.
https://soundcloud.com/james-fryer-871216418/Erics-clip
https://soundcloud.com/james-fryer-871216418/Francos-clip
https://soundcloud.com/james-fryer-871216418/Mannys-clip
https://soundcloud.com/james-fryer-871216418/Aidens-clip
https://soundcloud.com/james-fryer-871216418/Dylans-clip
(Had trouble with links)
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